GoHighLevel Pricing 2026: Plans, Costs & Hidden Fees Explained
GoHighLevel has three core pricing plans — Starter, Unlimited, and SaaS Pro — priced at $97, $297, and $497 per month. The base price is only part of the real cost: usage fees for SMS, email, calling, and AI features are billed separately. This page breaks down what each plan actually includes and what typically lands on your first real invoice.
GoHighLevel Plans at a Glance
| Plan | Price/mo | Sub-accounts | Best for |
|---|---|---|---|
| Starter | $97 | 3 | Solo operators, single businesses |
| Unlimited | $297 | Unlimited | Growing agencies, white-labelling |
| SaaS Pro | $497 | Unlimited | Agencies reselling GHL as their own software |
Annual billing is available on all three plans at a reduced effective monthly rate.
What's the same across every plan
- Unlimited contacts
- Unlimited team members/users
- Core CRM, funnel builder, automations, calendars, and unified inbox
- Custom domain support for funnels and websites
What actually changes between plans
The jump in price isn't about unlocking core features — it's about scale and resale rights:
- Starter → Unlimited: removes the 3 sub-account cap and adds white-label access
- Unlimited → SaaS Pro: adds SaaS Mode — the ability to package and resell GoHighLevel under your own brand, with automatic client account creation and rebilling for usage
The Costs Most Guides Skip
The headline price doesn't include:
- SMS and calling — billed per use based on volume
- Email sending — billed based on volume beyond what's bundled
- AI features — Conversation AI, Voice AI, Reviews AI, and content generation are usable on every plan but billed on usage; heavier AI use can meaningfully add to your monthly total
If you're budgeting, don't plan around the $97/$297/$497 headline number alone — estimate your expected SMS, call, and AI volume and add that on top. For most single-location businesses this typically adds a modest amount per month; agencies running AI-heavy workflows across many clients will see a bigger add-on.
Which Plan Should You Choose?
- Starter ($97/mo) — you're a solo operator or single business, not managing multiple client accounts
- Unlimited ($297/mo) — you're an agency managing several clients and want white-label access without the sub-account cap
- SaaS Pro ($497/mo) — you want to resell GoHighLevel as your own branded software, not just use it as an agency tool
For a full look at what each tier includes feature-by-feature, see our GoHighLevel Features guide. For the bigger picture on whether the platform is worth it at all, see the full GoHighLevel review.
Ready to see the plans for yourself? Start your GoHighLevel trial →
FAQ
Does GoHighLevel have a free trial? Yes — check the current trial length on the official pricing page, as terms can change.
Can I switch plans later? Yes, you can move between Starter, Unlimited, and SaaS Pro as your needs grow.
Is annual billing worth it? If you're confident you'll stay on the platform long-term, annual billing lowers your effective monthly cost. If you're still evaluating fit, start monthly.
Do I need SaaS Pro to white-label GoHighLevel? No — white-label access starts on the Unlimited plan. SaaS Pro adds the ability to resell subscriptions and automate client billing on top of that.