GoHighLevel Plans Compared: Starter vs Unlimited vs Agency Pro
Short answer: HighLevel currently lists Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month, with annual options and a custom Enterprise tier. The important budgeting issue is that some communications, AI and optional add-ons can create costs beyond the base subscription.
The decision in one table
| Plan | Current monthly base | Best fit | Key distinction |
|---|---|---|---|
| Starter | $97 | Solo operators and smaller setups | 3 sub-accounts |
| Unlimited | $297 | Growing agencies | Unlimited sub-accounts; basic API; phone/email rebilling without markup |
| Agency Pro | $497 | Agencies selling a SaaS-style offer | SaaS Mode, automated sub-account creation, advanced API and rebilling with markup |
Source: HighLevel official pricing page, checked September 2026. Usage-based charges and optional add-ons can apply.
How to choose without overbuying
Choose the lowest tier that supports the operating model you need now. The most meaningful dividing lines are the number of client sub-accounts, API access, SaaS Mode and whether you need to rebill usage with a markup. A feature list is less useful than mapping those capabilities to your actual client count and workflow.
Model the total cost, not just the subscription
A realistic budget should separate the base plan from variable communication usage, AI usage and optional add-ons. HighLevel's own pricing page says telecommunications and some AI services can carry usage-based charges. That means two businesses on the same base plan can have different monthly totals.
Where plans fits
For the query gohighlevel plans, the practical question is whether this changes the plan you need or simply changes how you use it. Treat plan limits and usage pricing as separate layers, and verify both before committing.
Frequently asked questions
What is the main thing to know about gohighlevel plans?
Evaluate it in the context of the workflow you need, the plan required, variable usage costs and the tools it would actually replace.
Does HighLevel include unlimited contacts and users?
HighLevel's current pricing page states that all three main platform plans include unlimited contacts and unlimited users; sub-account limits differ by plan.